The impact of demonetisation is also confirmed by a report released by the Indian School of Business in February. Four months after demonetisation of high-value currency notes was enforced on 8 November , the impact was more pronounced on feature phone sales, where Indian handset makers dominate the market, than on smartphone sales, where Chinese and global firms predominated, the report said. While the suddenness of the demonetisation announcement would have made it difficult for handset makers to shift manufacturing from feature phones to smartphones to meet the expected increase in demand, Chinese firms expanded credit lines, which enabled them to stock more products at stores and increase product availability.
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Hence, they were in a better position to exploit cash shortages among mobile distributors to aggressively promote their products, the report said. Lava, with a nationwide retail network of , retailers who in turn are directly served by over 1, distributors, was banking on Diwali to boost sales, and planned a lot of inventory for September, October and November but sales slumped. This built cash flow issues with retailers and even after selling our products, they did not pay our distributors.
This debt pushed distributors to not stock products at the outlets, which further reduced our tertiary sales. See Top Results Gallery. Sort By: Latest in Stock Popularity Price: Low to High Price: Lava Z92 Rs. Add to Compare. Lava Z61 Rs.
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